On the front page of Axis41′s website, they define themselves:
“We’re not an ad agency, consultancy, design firm, or web shop. But the best from all of the above. No one word describes us. Although the word refreshing is a popular choice for those who have been through marketing hell.”
Perhaps that’s why their website is organized a little bit different than most ____ shops who do design work are.
155 North 400 West, Suite 135
Salt Lake City, UT 84103
Axis41 has proved itself as a firm to be reckoned with – its designs seem to be appearing in all the recent publications that I’ve been looking at, and they’re winning a lot of awards. Since they don’t have much on their website to say “about us” other than describing the solutions they provide and their approach to those solutions, the only tidbit I found beyond the above is their press release signature:
Bringing a revolutionary approach to marketing communications, Salt Lake City-based Axis41 comprises a team of communication and program design specialists who strategically use and develop a wide variety of marketing and Web tools to effectively create a measurable voice that radiates from their clients’ organizations. Included among Axis41 clients are: Ciena, ClearOne Communications, FranklinCovey, Symantec, ADP Lightspeed, Novell, VISTA Staffing Solutions, and Intermountain Health Care. Learn more â€” visit www.axis41.com.
I assume that their name originates from the fact that Salt Lake City lies near the 41st parallel, though technically their location in downtown Salt Lake is about 40.77 degrees north. (I guess a little “rounding” was in order there. I can’t imagine Axis40.77 being as easy to remember.)