With the recent announcement of Omniture’s acquisition by Adobe, I’m reminded of how many of the brands I’ve created over the past 10 years that have disappeared by being bought-out and absorbed by larger companies.
Here are some of the logos I’ve designed that are either soon to be no more (e.g. Omniture) and others that only live in my portfolio:
Remember when you did your first professional freelance job? You did everything from beginning to end including the design, printing and management? I was thinking about that mixture of excitement and nervousness as I sent it off to press followed by the sure satisfaction that followed when the client loved the way it looked.
Now I look back at my work in 1996 and say - wow, I could have done so much better. But it’s 12 years later and there’s been a heck of a lot of design I’ve cranked out between now and then.
My first true freelance project was for one of my friends from High School, well actually for one her family’s businesses. Her name was Amy Kelly, the job was a postcard for tourist hotel card slots, and the business was Red Garter Ice Cream Saloon in Vale, Oregon. After inheriting land and moving to Vale, OR, Amy’s parents had started several small businesses to cater to the tourists coming through town following on the Oregon Trail. This was one of them and they needed to get their name out there.
Here’s the results (these are two up).
I haven’t had that same feeling about a project for a while and I I don’t know if it’s the medium I work in (100% Internet), or the fact that I work as an in-house designer for the client (Omniture), or that the projects I work on are mostly team-plays with shared responsibilities and rewards.
Do you remember your first “professional” freelance experience?
Another first happened for me at the Omniture holiday party last month. While the party itself was another great event filled with awards, music, dancing, food and general merryment, I think one of my favorite parts was seeing my handy-work on ice.
At the entry doors to the party stood an ice sculpture of Omniture’s logo, flanked in the rear by green lights. Since this was a Brad McCall first (Having a logo I designed carved in ice), I thought I’d mention it in my blog and put up a couple photos.
Watch Omniture this year… it’s going to continue to great things! (Meanwhile, I’ve been feverishly working on the next iteration of my online portfolio. If you think that having the same portfolio online for over 6 years is a shame, well, I’d have to agree with you.)
I’ve had several people over the years ask me if I did illustration. Most often I’ll say “I’m not an illustrator, but what do you need?” And several times I’ve been able to pitch in and contribute few illustrations to the cause on some projects. Since most of these never end up in my official portfolio, I thought I’d throw a few in my blog post.
Back in early April of 2001 I went out with Morgan Lynch. I had known Morgan from when I worked at Studeo and he worked at Insurquote and used Studeo’s graphic design services. Morgan had this idea for a company that would design logos on a fixed budget and fixed time frame. I remember thinking that the market already had a couple players, and as an occasional freelance designer myself, I wondered how could he do it? And then I saw his business plan. It was flawless. He asked me if I would come up with a couple sketches for his logo, the company’s name was Logoworks.
I watched Morgan as he grew Logoworks from its small office on Mountain Way Drive with 1 employee to the office on Center Street near the freeway with a couple employees to their current location in the Center 7 Building in Lindon. It has been quite a ride I’m sure. The company has not been immune to controversy with some Internet discussions claiming their designers “borrow” from other logos because of “sweat shop” payment for their services. They respond to these claims the way a business should and move on. The growth and the creations of Logoworks has been phenomenal, and they’ve produced some fabulous creative.
My friends think it a little funny that every time we pass the IKEA being built in Draper that I get a little excited. Why’s that you ask? Well duh, it’s the big Okland Construction logo hanging from the side - another Brad McCall design.
There is a fair amount of excitement in Utah that we’re finally getting our own IKEA. They officially broke ground just south of Salt Lake City, in the City of Draper back in early April of this year. (Near 1-15 and the Bangerter Highway) The 310,000 square-foot Draper location will open in Spring 2007 and will be the first of its kind in Utah. (There are 230 IKEA stores in 33 countries, including 27 in the U.S., where IKEA plans to open three to five stores a year.) For those unfamiliar with IKEA, there’s always IKEA.com where I personally have ordered plenty of things and had them shipped. But for those of us in-the-know, we knew that the 63 year-old Swedish store would eventually make a grand appearance in Utah. We’ll swoop in and grab from their range of home furnishings and accessories all with “good design” and function, at low prices. (Utahans LOVE a good deal.)
But as for now, the sweet spot for me is this:
See that? It’s my logo hanging on the side of the concrete structure going up. Call it a “sighting” if you will. It’s one of two logos of mine that can be spotted from the freeway.
Here’s a logo I recently finished for Zensterz. (The URL won’t really go anywhere right now as the official site won’t launch for another couple months.)
Click image to view larger
Zensterz is a subscription-based online portal where family groups can share events, coordinate activities, brag about recent trips or promotions, etc. They can do all this within a password-protected site that’s packed with Web 2.0 features (ie Software-like functionality). There’s more to Zensterz which I can’t talk about (which gives it an extra punch to stand out in a fairly crowded space of “family websites”), since it’s still under wraps for the time-being, so you’ll have to be on hold until it goes live.
The selected concept that was taken to completion was based on and illustration of two individuals (one green, the other orange) who are conversing through the letter “Z”. The blue circle and relative roundness of the shape behind them represent the wrapping of the two individuals from around the globe where they arrive at the “Z” (representing zensterz) that is made from the negative space from their faces. I used an all-lowercase version of the font Gill Sans, to emphasize the ending of zensterz (with a “Z”). Gill Sans has always seemed like a “friendly” font with its mixed chunkiness, but still have a professional appeal. Seemed appropriate.
Here’s a logo I recently completed. I can’t talk much about the company or what they do as yet (since it’s a bit of a new product that’s got to be kept under wraps) but it has something to do with producing unique CD-R and DVD-R products. The name of the company is “Therty Brand”, and since there was an odd spelling for a common word, I wanted to somehow put emphasis on the “e”. Since they also dealt with CD-R and DVD-R products, I wanted to use that as part of the concept without making it too trite or silly. Here’s what I came up with:
I chose a bright blue to keep it fresh, but I’m working on adding a rusty orange to the pallet (and maybe a chocolate brown - though the blue and chocolate thing is kinda trendy right now…)
The concept I came up with was a very simple text treatment centered in a circle of color that represents the CD or DVD Media product. Without being to obvious, the “e” at the center makes the center of the media. Smallest possible use of this logo may separate the “blue dot” from the text treatment… but I still haven’t settled there.
Thoughts? Comments?