May 6, 2007

Biting the hand that feeds you – client late fees?

So what happens when your client is late in paying you? What do you do to handle this? Biting the hand that feeds you is no way to get more to eat. (Or more design work in this case.)

I recently had a contract client that was late in paying their invoice, and I thought that this would be a good post for my blog. Having expressed in advance that I was a stickler for payment on-time to each of my clients as I sign them, most of them have always been prompt in payment. Typically most companies ask “terms” with each of their vendors, with 30-45 wait periods until payment. But as a freelancer (NOT a vendor), I’ve found that even with the deposit before a job begins, there’s no way that I can give them these kind of terms. I make it clear up front that a check must be cut on completion of the project, and if they won’t agree these terms, I consider walking.

Standard terms for my invoices are 30% down and the rest due on delivery. (When the final project is delivered by email or CD/DVD) It is noted right on my invoice that after 10 days the invoice will be overdue (late) and a late fee will be incurred. My clients appreciate this “grace” period, and most of the time it has not been necessary to add a late fee. But once-in-a-while I’ll be working with someone new who doesn’t know the internal processes of their company, or doesn’t have a good working relationship with their accounting department and things get stopped-up. How do you politely handle this?

Here’s how I went about it this last time: The day the grace period ended (Day 10), I sent an email inquiring about the status of the check, and asked if I needed to submit a new invoice with a late fee included. There were no threats, no “warnings”, I just politely asked if they needed more time by telling them that this “time” would appear as a line-item on a new invoice. The check was ready the following day. I didn’t even have in mind what kind of late fee to charge – a standard amount or a percentage of the total?

As a freelance or contract designer, we get to handle accounting, new business, account management and all those things that are normally handled by another person in a agency environment. I don’t like dealing with the money, I don’t like change orders, and most of all – collection is the bane of my freelance existence. How do you make this a smooth process? What kind of terms you provide your clients and how about late fees? Do you have them?

January 10, 2007

Programmer AND Creative Genius, Super-Human Designer?

After being an in-house Creative Director for two tech companies, I went independent (freelance) in late November 2006. Since then, three potential full-time job descriptions have been sent to me by former co-workers or friends in attempts to lure me back into the “official” working world. But what was curious to me, and prompted me to want to write this post, is that every single job was looking for a graphic designer who was well-versed in design AND who had was proficient in various programming languages.

Do these people exist?

I’ve always been under the notion that there is some basis for the whole right brain vs. left-brain thing. The theory states that left-brain dominant people are more logical and analytic, while those who are right brained dominant were more artistic, creative and spontaneous. It seems that most people are born with a hemisphere dominance that may or may not have anything to do with what hand they choose to write with. While I write primarily with my left hand (corresponding to the right brain), I am ambidextrous in many tasks perhaps if only by necessity.

When it comes to design, I consider myself a Graphic Design General Practitioner (to use a comparison to medicine). I’ve not specialized in anything in particular, but my skill-set crosses many different realms of design including those that move into the technical (ie. UI design) and the creative (ie. logo design). I make every effort to read and study about the latest trends in graphic design and further my skills as a graphic designer. I enhance this knowledge by picking up tid-bits from other professionals such as engineers, marketers and public relations professionals. I’m always scanning magazines, the web, television and pretty much everything for good ideas and ingenious methods of presenting messaging through pictures, colors and text. But somewhere along the way, it seems that most employers expected me to be proficient in PHP, ASP, MySQL, CSS controls and have experience in HTML, XML, Javascript and ActiveX. (Not to mention the extensive Flash knowledge that most job requirements seem to have.)

So what happened to being a really talented graphic designer?

Perhaps budgets are crunched, times are tight, and companies are seeking just “average” design from a do-it-all graphic designer. The “just get it done” approach has seemed to be pervasive in most web-based environments I’ve been a party to lately. But how much programming knowledge should a designer be expected to have? Can we get by in just understanding how to design for these mediums (programming languages) or do we need to know how to engineer them ourselves as well?

December 21, 2006

The Lost Art of the Thank-You Note

I was sitting in a doctor’s office the other day and the only magazine that wasn’t too “girly” for me to look at was In Style Magazine. But as a designer, anywhere you can find a chance to scope out good design, it’s worth the time. On page 178 of their January 2007 issue they had a page that highlighted several card companies under the heading “Thank-You Notes: After the presents and parties, here’s how to show your appreciation.” This page reminded me of a post that I’ve wanted to put together, and with Christmas in a couple days, I think it appropriate.

Every identity with a side of thanks
As an independent graphic design consultant (I’m getting better at dropping that whole “freelance designer” thing, aren’t I?) you should always look for opportunities to say “thanks”. When I first came up with my brand for Brad McCall, designer, I printed thank-you cards along with my business cards. I think every stationery (or “identity system”) should have a thank-you card included with the letterhead, envelope, and business card that comes standard. I’ve recommended this to most of my clients, and even a couple of the companies I’ve worked for. The surprising thing was that it took a little while to get people to use them. Have we been trained not to say thank-you? Or has email replaced the art of the thank-you card all-together?

I remember as a child my mother sitting me down after Christmas and having me write my thank-you notes. “Be sure to thank grandma for the $5 and tell her what you plan to spend it on” she would say. She understood the power of “thank-you”. But we shouldn’t just say thanks after we recieve a gift, but at anytime someone goes out of their way to enhance your life OR your business.

Make your thank-you special
Some of the thank-you note stationers that In Style recommended had some beautiful handmade and letterpress cards. Cards that not only are beautiful but also have a tactile quality that enhances the experience of anyone receiving them. Here’s who they recommended:

  • Elum Designs elumdesigns.com
  • Essentials shopessentials.net
  • Driscoll Design driscolldesign.com
  • Eggpress eggpress.com
  • Dempsey & Carroll dempseyandcarroll.com
  • Just My Type Letterpress justmytypeletterpress.com

  • Keep it business, but keep it fun
    Whether your print your own custom cards, or choose one off the shelf, don’t forget a couple key ingredients to add:

    1. Throw a couple business cards and don’t miss this opportunity to remind your contact that you’re still in the business of doing good business.
    2. Never send a thank-you card without a handwritten note. Short and sweet is fine, but the “handwritten” part is critical.
    3. Show them you have a sense of humor by using a funny stamp or card. My most recent thank-yous went out with the “SuperHeros” stamps the Post Office recently put out. In the past I used “Scooby-doo” thank-you cards, since I’ve always been a fan of the mystery-solving dog.

    And thank-you to all who read this blog. I’d be happy to send you a card, if I only had your address. Snail mail rocks!

    November 1, 2006

    Habits of Highly Successful Freelance Designers

    I ran across a blog post the other day, that prompted me to think about what was good and bad about my personal experience on being a freelancer. The post, entitled 7 Habits of a Highly Successful Freelance Web Designer was written by Andy Budd, the managing director of a user experience consultancy in England. After being asked by a couple people on how to make it as a freelance web designer, he posted his thoughts as 7 ideas. Here’s a summary:

    1. Love what you do:

    …you need to have a passion for what you do. Passion (with the aid of caffeine) will keep you working late into the night when the rest of your friends are down the pub or fast asleep.

    2. Never stop learning:

    …the best web designers are endlessly inquisitive and always want to keep abreast of the latest trends and technologies.

    3. Specialise:

    Some skills are more in demand than others, but if you’re the top of your field in a particular language or skill, you’ll always be in demand.

    4. Get a killer portfolio:

    …don’t post up every project you’ve ever done. You’re only as good as your last couple of projects so put your best foot forward and showcase your most recent work.

    5. Network like crazy:

    …people much prefer doing businesses with somebody they have met and feel comfortable with. Next time they need help on a particular project, they are much more likely to remember you and get in touch.

    6. Manage your time:

    Make sure people know the difference between your work time and your home time. Just because you’re at home doesn’t mean you have time to do the dishes, clean the house and take out the trash. Conversely don’t participate in avoidance techniques like doing the chores, making snacks or watching TV.

    7. Build your reputation:

    …become the person people want to do business with. That way, rather than searching for new clients, they will come to you.

    Read the entire post here.

    My addition to this list, would probably be:

    Develop a dual personality:
    Keep your personal life and work life completely separate by having separate phone numbers (don’t give out your home number), maintain a work email that is separate that your personal email, and divide your personal space into “office” and home (even if you work in a small space).

    Find opportunities to be on-site:
    Freelancing from home became a lonely experience for me, so I often found opportunities to visit my clients at their offices. I’d drop by in the morning with donuts (my business card attached), or schedule lunches in advance with my clients near their office. I even kept an extra computer that I could keep onsite with one of my clients to work in their office on larger projects. These clients were happy to give me some space and an Internet connection – and things moved much smoother when the client was right there.

    October 25, 2006

    Are You Paid What You’re Worth? Graphic Designer Salary Calculator

    Are you being paid what you’re worth? This designer salaries link, sponsored by AIGA (the organization for designers I recently became a part of) and Aquent (a marketing and creative services group) has a link to give you an idea of what your worth.

    Check it out –>AIGA/AQUENT Survey of Design Salaries 2006

    October 12, 2006

    Creative Worksheet – Getting the Download From the Client

    When I partnered with some friends to create a small agency back in 1999 called Gear Media, I found that many download meetings with our clients would end up being stretched out and repetative. I found that the same questions were asked over and over again, and it ended up being a waste of time for me (though a necessary waste of time). So that’s when I discovered the concept of a Creative Brief. Also called a Creative Worksheet (I guess because they aren’t so brief sometimes), this document allowed me to cut these primary download meetings in half, and give me a better idea of what the client was after.

    Soon after Gear Media failed, I had many people ask me for the Creative Brief I had put together, apparently they felt the need for it as well. I happen to think about this today, while looking for it, and thought I’d share it. The following version was the version used for a logo design.

    INTRODUCTION
    —————————————-
    A significant amount of time can be consumed in meetings, phone calls or emails produce a quality product that meets your needs.

    By using the Creative Brief as an information gathering tool, it allows us to assess your product or service. We can more effectively meet your needs and the needs of your target market through the use of this brief.

    I . YOUR COMPANY
    —————————————-
    1. Your Name: (Name of person filling out brief)

    2. Company Name/DBA:

    3. Web Address/URL:

    4. What products/services does your company provide?

    5. How long has your company been in existence?

    6. How would you describe your company’s image? (Not how others view your company, but how you view yourself.)

    II . COMPETITION
    —————————————-
    7. Who are your top 5 competitors? Do they have Web sites? If so, where are their Web sites located? (Web site address/URL, for example: http://www.sitename.com)
    1.
    2.
    3.
    4.
    5.

    7a. (Optional) Any comments on the above companies? (For example: what is well done on their Web site? What could have been done better? Why are they on your competitor list?, etc.)

    8. What should we know about your competition?

    9. How does your product/service compare with your competitors?
    Weaknesses of your product/service:

    Strengths of your product/service:

    III . TARGET MARKET
    —————————————-
    10. Who is your target market? Of the entire market you address, what percentage does the primary or secondary audience hold?

    10a. Primary Target Market:

    10b. Secondary Market:

    11. What are the needs/skills/interests of the audiences listed in 10a & 10b?

    12. What does this audience watch, read, listen to?

    13. How Web savvy is the majority of your target market listed in 10a?

    14. What perceptions DOES your target market (10a) currently have about your product/company?

    15. What perceptions WOULD YOU LIKE your target market (10a) to have about your product/company?

    16. What persuasive message(s) will most powerfully impact your target market’s perceptions?

    IV . LOGO DESIGN
    —————————————-
    17. Is your logo identity a:
    [ ] NEW logo design
    [ ] Redesign of an exisiting log

    18. If your logo is a REDESIGN of an existing logo, list your concerns with the current logo?

    19. Where will this logo be used? (Check all that apply)
    [ ] Corporate Package (letterhead, envelope, business card)
    [ ] Signage (building/office)
    [ ] Internal memos and fax cover sheets (black and white)
    [ ] Checks, invoices
    [ ] Screen (Internet, Intranet, email)
    [ ] Printed collateral (brochures, spec sheets)
    [ ] Advertising (direct mail, direct email and print)
    [ ] Shirts, hats, jackets, etc.
    [ ] Misc. spiff items (pens, mouse pads, mugs, key chains, etc.

    20. Which versions of this logo will you need?
    [ ] RGB (screen use)
    [ ] CMYK (full color – process printing)
    [ ] Black and White (gray scale also)

    V . DATES, APPROVALS, AND BUDGETS
    —————————————-
    21. Who is the primary contact person at your company for this project?
    Name:
    Title:
    Phone Number:
    Email Address:

    22. If Different than above (Question #21), who will approve work done by Brad McCall, designer? (Choose one)
    [ ] Same as above (preferred)
    [ ] Different from above:
    Name:
    Title:
    Phone Number:
    Email Address:

    Many of the services Brad McCall provides have fixed costs, while others vary according to such factors as complexity, functionality, expandability, deadlines, etc. To help us make recommendations, ensuring that the functionality you desire is in agreement with your budget, provide us with an estimated price range for this project.

    23. What is your budget?

    Creative Design:
    Web Programming:
    Other (stock photography, copywriting, etc): $

    Other Budgetary Comments:

    24. Do you have any other questions, or final comments?

    SUMMARY
    —————————————-
    Once a contract is submitted, approved, and the project has commenced, the content of this Creative Worksheet will be used to direct the design, development, and marketing processes.

    October 10, 2006

    Are You a Naive Designer? Top 10 Client Lies

    Here’s a handy little tip for all you freelancers out there. I ran across this article from a link on Performancing.com and had a good laugh, since most of these I’ve heard before in my freelancing days. NEVER believe them… they may literally have good expectations when they tell these lies, but it’s not worth the risk.

  • “Do this one cheap (or free) and we’ll make it up on the next one.”
  • “We never pay a cent until we see the final product.”
  • “Do this for us and you’ll get great exposure! The jobs will just pour in!”
  • On looking at sketches or concepts: “Well, we aren’t sure if we want to use you yet, but leave your material here so I can talk to my partner/investor/wife/clergy.”
  • “Well, the job isn’t CANCELLED, just delayed. Keep the account open and we’ll continue in a month or two.”
  • “Contract? We don’t need no stinking contact! Aren’t we friends?”
  • “Send me a bill after the work goes to press.”
  • “The last guy did it for XXX dollars.”
  • “Our budget is XXX dollars, firm.”
  • “We are having financial problems. Give us the work, we’ll make some money and we’ll pay you. Simple.”

    Painter Creativity who came up with the original list says, “You are GOING to be dealing with people who are unlike yourself. Their motivations are their own and their attitudes are probably different than yours. There are going to be demands, problems, issues and all the hassles that go with practically ANY work/job/money situation. Too many times I see the sad example of someone walking in to a situation with noble intentions and then getting royally screwed, because what they see as an opportunity and a labor of love, the other party sees as something else entirely, not at all romantic or idealized, but raw and simple.”

    So as freelance graphic designers we all want good, challenging DESIGN problems. Graphic designers are communicators, passionate problem solvers – we delight in doing good design. But sometimes along the way this passion for good design overcomes our business-minded self (left beats out the right brain). Whether or not we get an “award winning” piece with every project, we desserve to be rewarded with the satisfaction of a job well-done AND get paid. So ALWAYS get the contract, commit to budgets, assign payment deadlines, and never sell yourself short hoping on the promise of more work.

  • September 17, 2006

    A 7-Step Method for Naming Your Technology Company or Product

    Several years ago I developed a method for inventing company names when I worked on the SkyDisc brand. Over the years I’ve refined it slightly, but in essence it works pretty well for creating names to be used for a technology company or product. I used this technique most recently while developing the Omniture name when it rebranded itself as an enterprise analytics provider from its previous life as MyComputer.com, a small/med business webmaster tool shop. Here’s my technique:

    1. Create a Brainstorming Matrix
    Create a matrix that includes the following headers: (The following examples are portions of the exercise I did while at Omniture.)

    1. Industry Words (Words related to your product, service or industry
    2. Web Words (If you’re web-based, this is a necessary column)
    3. Prefixes
    4. Suffixes
    5. “Feel Words” (Words that you want people to “feel” when they think of your product or company.)
    Industry Words Web Prefixes Suffixes “Feel” Words
    adapt asp accu able ability
    analytic byte ana acious accept
    analytics click arch acy acclaim
    analyze client auto adem accomplish
    answer cyber centri adise accountable
    architecture data cer all accurate
    branch domain co alyze accustom
    channels figures dec ance acknowledge
    criteria hit dem angia acquaint
    custom hyper digi ant acquaintance
    …etc …etc …etc …etc …etc

    On this particular brainstorm, there was probably about 300
    more “Feel” words and another 100 more or so industry words on the list.

    2. Brainstorm Name Combinations
    Begin brainstorming with the matrix. Combine multiple words together and add new words – search through the dictionary and the thesaurus to gather more ideas and word combinations. Be sure to look at Latin roots for words and their meanings. Remember, no name is a stupid name at this stage in the game.

    accentus accuwise aquainture
    clearaxis datamason datatrust
    digiant digiwise effectas
    efluence ennovate archmetrix
    essenture evolvenet granture
    knowpoint netelect netevolve
    nextelligent nibilis premyr
    ampliture concentris informature
    netaccuity quisitive statys
    …etc …etc …etc

    3. Run a Personality Test
    Once you’ve brainstormed a giant list, run what I call a “personality test” on each name. Write them down and see how they flow. Are they hard to pronounce? Hard to spell? Do they sound like your company or some kind of pharmaceutical drug?

    4. Organize Favorites.
    Once I’ve sorted through them and have gathered a list of potentials through the personality test, I then organize them by first, second, third, and fourth choices before I make the final presentation.

    4th Choice 3rd Choice 2nd Choice 1st Choice
    accentus knowpoint ampliture nertia
    Ntegral netquity intelliture omniture
    etc… etc… etc… etc…

    5. Run a URL Test
    Begin rounding the large list down by going to the Web. Visit a “who is” directory and check all the URL’s associated with each name to see if a company already exists with this name. This is a quick pre-trademarking search. If the site is small, or looks home-grown, chances are if you love the name, you can buy the URL for the right price. Begin marking any off your list that don’t pass the URL test.

    accuform 4though accugent
    accure accufluence accuture
    accuristic actus acuitas
    actrics acumen advision
    acutenet acute2020 advisor
    acuture altiture aegis
    advantrics auburn answerpoint
    aeternus augmenture aperture
    ageo centare aptivate
    etc… etc… etc…

    6. Run an Initial Trademark Search
    Visit the Website of the United States Patent and Trademark Office to do an initial trademark search. They’ve got many different ways to search for your potential company name.

    7. Consult Legal Council on Full Trademark Search
    If you made it through all the previous steps, and things are still looking good, consult your legal council. Now’s the time to do the full search and then register the trademark.