May 6, 2007

Biting the hand that feeds you – client late fees?

So what happens when your client is late in paying you? What do you do to handle this? Biting the hand that feeds you is no way to get more to eat. (Or more design work in this case.)

I recently had a contract client that was late in paying their invoice, and I thought that this would be a good post for my blog. Having expressed in advance that I was a stickler for payment on-time to each of my clients as I sign them, most of them have always been prompt in payment. Typically most companies ask “terms” with each of their vendors, with 30-45 wait periods until payment. But as a freelancer (NOT a vendor), I’ve found that even with the deposit before a job begins, there’s no way that I can give them these kind of terms. I make it clear up front that a check must be cut on completion of the project, and if they won’t agree these terms, I consider walking.

Standard terms for my invoices are 30% down and the rest due on delivery. (When the final project is delivered by email or CD/DVD) It is noted right on my invoice that after 10 days the invoice will be overdue (late) and a late fee will be incurred. My clients appreciate this “grace” period, and most of the time it has not been necessary to add a late fee. But once-in-a-while I’ll be working with someone new who doesn’t know the internal processes of their company, or doesn’t have a good working relationship with their accounting department and things get stopped-up. How do you politely handle this?

Here’s how I went about it this last time: The day the grace period ended (Day 10), I sent an email inquiring about the status of the check, and asked if I needed to submit a new invoice with a late fee included. There were no threats, no “warnings”, I just politely asked if they needed more time by telling them that this “time” would appear as a line-item on a new invoice. The check was ready the following day. I didn’t even have in mind what kind of late fee to charge – a standard amount or a percentage of the total?

As a freelance or contract designer, we get to handle accounting, new business, account management and all those things that are normally handled by another person in a agency environment. I don’t like dealing with the money, I don’t like change orders, and most of all – collection is the bane of my freelance existence. How do you make this a smooth process? What kind of terms you provide your clients and how about late fees? Do you have them?

April 9, 2007

LinkedIn Recommendations

The other day I had a co-worker looking at my LinkedIn profile, and said “Wow, you have so many recommendations”, and after explaining how they came to be there, I thought of blogging about it.

Early last year I had a friend who had just laid off send me a request to write him a recommendation on LinkedIn. Knowing full-well his talent and the work that he did when we worked together, I was happy to. That was when I learned about LinkedIn’s built-in ability to request Recommendations.

At first I thought it silly to ask someone to say something nice about me in writing. But as I began to request recommendations from a few of my former colleges and contract clients, I found it was an excellent way find out from others just how good a job I do/have done as well as let potential clients or employers know what it’s like to work with me. It was testimonial, or validation of my work.

The LinkedIn feature of recommendations – and how you used these recommendations in gaining new business or obtaining a job – can be just as valuable an asset to your portfolio as the designs you put in there. Sure, your design work is excellent, but how is it to work with you?

Here are a couple excerpts from the recommendations others have given me:

“Having hired and managed several large, national agencies when I worked on the Pizza Hut, Pepsi and Blockbuster brands, I was surprised (and impressed) that I was getting top agency results from a team of only one person, Brad McCall…”

“…He is extremely versatile, delivering best-in-class results for every project he took up…”

“…It’s hard to believe so much talent can fit in one person…”

“…I give Brad my highest recommendation and look forward to any project that I can collaborate together with him on again.”

“…The first version [of the product user-interface] started winning awards before it was even out of beta, and the feedback on the second major version has been every bit as positive, even though the degree of complexity was much higher. Excellent to work with, good business sense, and creative work that is second to none.”

“…He is easy to work with, insightful and very good at what he does. His knowledge of color, layout, and visual impact are incredible. Though his work speaks for itself, I gladly endorse Brad as well…

“…Brad is a valuable asset to any project he is a part of.”

“…Brad has a built-in desire to add value to every project and company he is involved in…”

“Brad is the most effective person I have worked with at communicating through design…”

“…Brad has an amazing capacity to do it all, in copious amounts with consistency, quality and with a great attitude…”

“…Brad’s work was some of the best I’ve seen. It was creative, artistic, and professional….

December 21, 2006

The Lost Art of the Thank-You Note

I was sitting in a doctor’s office the other day and the only magazine that wasn’t too “girly” for me to look at was In Style Magazine. But as a designer, anywhere you can find a chance to scope out good design, it’s worth the time. On page 178 of their January 2007 issue they had a page that highlighted several card companies under the heading “Thank-You Notes: After the presents and parties, here’s how to show your appreciation.” This page reminded me of a post that I’ve wanted to put together, and with Christmas in a couple days, I think it appropriate.

Every identity with a side of thanks
As an independent graphic design consultant (I’m getting better at dropping that whole “freelance designer” thing, aren’t I?) you should always look for opportunities to say “thanks”. When I first came up with my brand for Brad McCall, designer, I printed thank-you cards along with my business cards. I think every stationery (or “identity system”) should have a thank-you card included with the letterhead, envelope, and business card that comes standard. I’ve recommended this to most of my clients, and even a couple of the companies I’ve worked for. The surprising thing was that it took a little while to get people to use them. Have we been trained not to say thank-you? Or has email replaced the art of the thank-you card all-together?

I remember as a child my mother sitting me down after Christmas and having me write my thank-you notes. “Be sure to thank grandma for the $5 and tell her what you plan to spend it on” she would say. She understood the power of “thank-you”. But we shouldn’t just say thanks after we recieve a gift, but at anytime someone goes out of their way to enhance your life OR your business.

Make your thank-you special
Some of the thank-you note stationers that In Style recommended had some beautiful handmade and letterpress cards. Cards that not only are beautiful but also have a tactile quality that enhances the experience of anyone receiving them. Here’s who they recommended:

  • Elum Designs elumdesigns.com
  • Essentials shopessentials.net
  • Driscoll Design driscolldesign.com
  • Eggpress eggpress.com
  • Dempsey & Carroll dempseyandcarroll.com
  • Just My Type Letterpress justmytypeletterpress.com

  • Keep it business, but keep it fun
    Whether your print your own custom cards, or choose one off the shelf, don’t forget a couple key ingredients to add:

    1. Throw a couple business cards and don’t miss this opportunity to remind your contact that you’re still in the business of doing good business.
    2. Never send a thank-you card without a handwritten note. Short and sweet is fine, but the “handwritten” part is critical.
    3. Show them you have a sense of humor by using a funny stamp or card. My most recent thank-yous went out with the “SuperHeros” stamps the Post Office recently put out. In the past I used “Scooby-doo” thank-you cards, since I’ve always been a fan of the mystery-solving dog.

    And thank-you to all who read this blog. I’d be happy to send you a card, if I only had your address. Snail mail rocks!

    November 28, 2006

    Paris Hilton, More Popular Brand Than Marriott?

    Paris Hilton. Even the mention of her name elicits some kind of response in most everyone. You either like her or hate her. But either way, as a graphic design and developer of brands, I’ve gotta hand it to the girl – she’s a brand powerhouse.

    I recently read a blog post by the folks over at Strategic Name Development about Paris Hilton launching a new Heiress brand fragrance which prompted me to write this post. I got curious about the brand “Paris Hilton” versus the hotel chain her grandfather started. So I headed on over to Google Trends and entered Paris Hilton vs. Hilton. Since the search term “Paris Hilton” contained “Hilton” the search wasn’t as dramatic as I’d liked. So I thought of one of Hilton’s (the hotel) biggest competitors and entered them. Paris Hilton versus Marriott.

    It’s interesting to see how one individual’s popularity (in searches anyhow) nearly equals and sometimes surpasses the popularity of an entire hotel chain with over 499,165 rooms world wide in almost 3,000 properties. The large spike in the graph reflects one of the many scandals that have either been caused by or put upon the hotel heiress. This one happened to be when her cell phone was hacked and all her famous friend’s personal emails and phone numbers were exposed.

    Okay, so she was born an heiress, so have a lot of girls. But what has Paris done with it? Read the rest of this entry »

    November 26, 2006

    MOO Flickr Cards – Your Pictures on Mini-Business Cards

    It’s funny, I remember that Janet Meiners (the blogger who got me started doing this blog) said that one of the reasons she started blogging, is that she didn’t have that great of a memory. She said that she blogs to remember ideas she’s come across or had herself to save for reference later.

    So I thought I’d blog about a recent discovery that prompted a few ideas in my brain that I thought I might forget. (That’s the funny part… at least to me anyhow.)

    Read the rest of this entry »

    November 14, 2006

    Threadless.com – Get Your Illustration on a Tee

    Attention illustrators and designers – if you need to promote yourself and your illustration skills (and make a few extra dollars as well), why not give Threadless a try? What is Threadless? Threadless was created by a couple of guys called “the Jakes” under their DBA Skinny Corp. to give designers and artists an opportunity to unleash a little creativity and display it to the masses. Anyone can visit the site, download their templates and submit a t-shirt design. Then, the designs are voted on. The winning designers receive $2,000 in cash and prizes, huge amounts of notoriety and their design printed and sold on a tee.

    Since they launched the site, Skinny Corp has received over 60,000 tee shirt design submissions. It’s been a great way for designers and illustrators to get their name out there. Over 300 winning designs have been printed and sold so far, with 6 new ones coming out every week.

    The site features interviews with some of their designers, some who’ve won only a few times, while one guy from Louisianna has won over 13 times. (That’s a hefty chunk of cash and prizes) Plus, it worked into a job for this particular guy – and now he works at Threadless.

    One of their winners, S. Bradley Askew when asked if he thinks Threadless helps designers:

    Honestly, its one of the best things in the design community right now. Some of publicity T receives helps catapult designers who get featured in magazines like ‘GQ.’ PR like that is great and to tell clients you had work featured in publications like that, that wasn’t some sort of paid advertisement, it’s golden.

    So if you’ve ever had a good idea for a t-shirt design – design it, enter it. There could be some recognition as well as a little cash in your future. (Heck, I’ll give it a try and post my design – wish me luck!)

    November 5, 2006

    Website Pirates Strike Again – Park City Group

    When I worked for Omniture as their Creative Director, I would often check the web analytics that we ran on our corporate website to see where people were coming from (referrers). Occasionally I would find several page views that were sent through from what I like to call “Website Pirates”: individuals who would pillage and plunder our site design and use it as their own. They’d be working with the html as templates while building their own site, and forget to take the tracking code off, and send through hits that I could follow. On one “design” we had to get Legal involved since they didn’t even bother to replace the imagery we owned with their own after it went live.

    While reading Joshua Steimle’s blog about website piracy on MWi’s website, I got thinking to myself – I sure wish I had screen shots of all those websites that copied my design for the original Omniture website.

    To make a long story short (my blog posts always run long), I was looking at a list of public companies in Utah a couple days ago. I really only knew of a couple and was curious just how many there were. One intrigued me, so I accessed their website. The Park City Group was founded by Randy Fields, the co-founder and former chairman of Mrs. Fields Cookies. Their customers include such well-known names as The Home Depot, Foot Locker, Inc., The Limited, Albertson’s, Schnuck Markets, Pacific Sunwear of California, Wawa, Busch Entertainment and Tesco Lotus. And guess what? Their website design is pirated.

    Read the rest of this entry »

    September 28, 2006

    Your Birth Name and the World-Wide Web

    Your given name as a URL
    One of my good friends decided to put up his first personal website (a portfolio site) a couple months ago (Yes, he is VERY late to the game as far as that goes). Since the most obvious choice for a URL is your own name, (as a freelance graphic designer or illustrator, it IS what you’re selling isn’t it?) we went online to see if the URL for his name was available to register. We typed his first name only into a browser, adding a .com to the end and an all-black page with a few links came up, so I told him to email the owner and see if he would sell it. This worked for me with brad.com 5 years back (though I just sold the domain last year and made a good profit from it). The response was that the owner had bought it for his son, and was waiting for him to grow into it. (No isn’t that interesting?) So we tried his first and last name, it was taken by a book author with the same name. We tried shortened versions of his first name, using his middle initial, nick-names and combinations of all three. Nearly every good combination had been taken. I suggested that he use his first and last name divided by a dash. Dash domains – even if they are .com domains – seem to be slightly frowned upon in the commercial space, but search engines don’t know the difference. We’ll see what he finally decides on.

    Have you Google’d your name?
    Have you ever Google’d your name? Go ahead, do it right now if you haven’t. Don’t forget to put quotes around your name so it will only look for that exact name combination. Just for fun, I’ve Google’d several of my friends names and found it pretty comical when very interesting people show up who share their same John Hancock.

    Why is it important to do this?
    You can find what others can see about you. Where have you been mentioned before? What does a simple web search say about you? When I enter my name, I find posts that say I went for a Macromedia Flash training conference in Mountain View, CA 7 years ago. (I happened to email the teacher to tell him thanks and he quoted me and my name and employer still appears on his website.) My name also shows up in genealogy forum posts for a granny I was looking for nearly 5 years ago. But mostly my name appears in relationship to my website bradmccall.com and my freelance business as a graphic designer – I’ve been able to keep control over my brand online.

    Your name online and your personal brand
    Your name is an integral part of your personal brand (more posts to come about your personal brand later). Every post you leave, everything you write about online, leaves an electronic trail that can be traced back to you. Do these things reflect positively on your personal brand? Would an employer or potential client find these things positive? Especially as a freelancer, your brand is important to your livelihood – it should be carefully managed.

    September 17, 2006

    A 7-Step Method for Naming Your Technology Company or Product

    Several years ago I developed a method for inventing company names when I worked on the SkyDisc brand. Over the years I’ve refined it slightly, but in essence it works pretty well for creating names to be used for a technology company or product. I used this technique most recently while developing the Omniture name when it rebranded itself as an enterprise analytics provider from its previous life as MyComputer.com, a small/med business webmaster tool shop. Here’s my technique:

    1. Create a Brainstorming Matrix
    Create a matrix that includes the following headers: (The following examples are portions of the exercise I did while at Omniture.)

    1. Industry Words (Words related to your product, service or industry
    2. Web Words (If you’re web-based, this is a necessary column)
    3. Prefixes
    4. Suffixes
    5. “Feel Words” (Words that you want people to “feel” when they think of your product or company.)
    Industry Words Web Prefixes Suffixes “Feel” Words
    adapt asp accu able ability
    analytic byte ana acious accept
    analytics click arch acy acclaim
    analyze client auto adem accomplish
    answer cyber centri adise accountable
    architecture data cer all accurate
    branch domain co alyze accustom
    channels figures dec ance acknowledge
    criteria hit dem angia acquaint
    custom hyper digi ant acquaintance
    …etc …etc …etc …etc …etc

    On this particular brainstorm, there was probably about 300
    more “Feel” words and another 100 more or so industry words on the list.

    2. Brainstorm Name Combinations
    Begin brainstorming with the matrix. Combine multiple words together and add new words – search through the dictionary and the thesaurus to gather more ideas and word combinations. Be sure to look at Latin roots for words and their meanings. Remember, no name is a stupid name at this stage in the game.

    accentus accuwise aquainture
    clearaxis datamason datatrust
    digiant digiwise effectas
    efluence ennovate archmetrix
    essenture evolvenet granture
    knowpoint netelect netevolve
    nextelligent nibilis premyr
    ampliture concentris informature
    netaccuity quisitive statys
    …etc …etc …etc

    3. Run a Personality Test
    Once you’ve brainstormed a giant list, run what I call a “personality test” on each name. Write them down and see how they flow. Are they hard to pronounce? Hard to spell? Do they sound like your company or some kind of pharmaceutical drug?

    4. Organize Favorites.
    Once I’ve sorted through them and have gathered a list of potentials through the personality test, I then organize them by first, second, third, and fourth choices before I make the final presentation.

    4th Choice 3rd Choice 2nd Choice 1st Choice
    accentus knowpoint ampliture nertia
    Ntegral netquity intelliture omniture
    etc… etc… etc… etc…

    5. Run a URL Test
    Begin rounding the large list down by going to the Web. Visit a “who is” directory and check all the URL’s associated with each name to see if a company already exists with this name. This is a quick pre-trademarking search. If the site is small, or looks home-grown, chances are if you love the name, you can buy the URL for the right price. Begin marking any off your list that don’t pass the URL test.

    accuform 4though accugent
    accure accufluence accuture
    accuristic actus acuitas
    actrics acumen advision
    acutenet acute2020 advisor
    acuture altiture aegis
    advantrics auburn answerpoint
    aeternus augmenture aperture
    ageo centare aptivate
    etc… etc… etc…

    6. Run an Initial Trademark Search
    Visit the Website of the United States Patent and Trademark Office to do an initial trademark search. They’ve got many different ways to search for your potential company name.

    7. Consult Legal Council on Full Trademark Search
    If you made it through all the previous steps, and things are still looking good, consult your legal council. Now’s the time to do the full search and then register the trademark.