About Me

I’ve been designing all sorts of things under my different titles over the years, and have delt with everything from Industrial Design to Interior Design to User Interface Design - but my primary experience has been around Graphic Design (primarily as an in-house designer for tech companies).

The current “me” page on my website says most of the info about me thus far, but just so you don’t have to read it in that skinny little box that is there (I’ve had feedback on that), I’ve included it below the photo.

My email: imcre8tive [at] yahoo.com

When I designed my first Web site in late 1994, I had a feeling the Web would change everything. But as the old saying goes, the more things change, the more they stay the same. Design is, and will always be a process: It is a way of communicating between multiple groups through print, interactive, or electronic medias.

ABOUT ME
So what am I like? My close friends might say I’m crazy (in a good way), my former co-workers would call me a “details man”, my clients would recommend me, and my mother would say “I thought you were going to be a STARVING artist.”

As for me, I love life, and enjoy being a designer (except for those times when I get a “block” before a tight deadline).

I’m afraid that the portfolio on this site has grown old (nearly 6 years old) as have the pictures. Because of my love of travel, I have incorporated pictures into this site from trips to Alaska, California, Oregon, Utah, and Europe in a bit of a “Where’s Waldo” fashion. I have plans for a new website that blends my new newest addition of a blog seamlessly into a new portfolio site that not only incorporates my new work, but showcases recent trips to Mexico and China.

HISTORY
Phone Directories Co.
After completing my internship with Salt Lake Magazine, I took a job at Phone Directories Co.. in Orem, UT. Beginning in their Cartography department (some of you know me from my map work) I later moved to a director position, managing their color department and redesigning the community related “guts” templates for their 100 or so community directories.

Studeo Interactive Direct
When Studeo Interactive was created from merging a successful Internet development firm and a well respected advertising agency, I made a move. While there I had the opportunity to work on multiple projects for clients such as American Society of Cinematographers, Arthur Anderson, Host Marriott Services, emWare Inc., Fonix Corp., MyFamily.com, NACT Telecom., PowerQuest Corp., and TenFold Corp., among others.

Gear Media
After Studeo moved into the Salt Lake City market, I avoided the commute by taking a position at Gear Media, a local Web development agency. While there, I directed the creative on projects for PowerSchool, ea Consulting, and Dynatec Intl., among others.

Brad McCall, designer
While trying to hire at Gear Media, I noticed the shortage of good designers who were as well versed in the Web as they were in print design. This, combined with the various VC funded Dot Coms and a low employment rate at the time, was causing the outsource model to become increasingly attractive to companies I had connections with.

So the timing was right to go freelance. Instead of working on their projects in my spare time, I gave my full attention to those clients who had hung with me over the years as a freelance designer.

Omniture, Inc
After a successful year working as a freelance designer and the hit of the “dot bomb” I decided to take a regular job. Believe it or not it was at a Dot-Com, who was in the midst of changing from a free to subscription-based model. After starting my employment at MyComputer.com, the company soon rebranded as Omniture to emphasize their focus on enterprise clients. Working internally as the only designer, I built their entire brand from scratch.

Cymphonix Corporation
In the nearly 5 years I was at Omniture they experienced growth from 30-some people to over 300 people. I decided that it was time to lose my status as “employee #13″ and look for an opportunity at another start-up. Cymphonix was the start-up I was looking for. It was at that sweet point where growth was imminent and where I had the opportunity to contribute my talents on the ground floor. After working there over a year, and having redesigned their entire brand, I found myself back on my own.

Brad McCall, designer II
So now I’m an Independent Graphic Design Consultant (the 2006 version of “freelance designer”, since nothing is really free) once again. I’ve been here before, and know how it’s done. I’m excited to push it further this time at this second-go-around and also take the opportunity to start a small business I’ve been thinking about for some time.

SUMMARY
Feel free to email me or comment on anything I’ve written here. “Nice” people are appreciated.

-=Brad
imcre8tive [at] yahoo.com