With the recent announcement of Omniture’s acquisition by Adobe, I’m reminded of how many of the brands I’ve created over the past 10 years that have disappeared by being bought-out and absorbed by larger companies.
Here are some of the logos I’ve designed that are either soon to be no more (e.g. Omniture) and others that only live in my portfolio:
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Omniture Inc Entered into a definitive agreement for Adobe to acquire Omniture in a transaction valued at approximately $1.8 billion in Q4 2009. Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. |
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Powerschool Inc Acquired by Apple Computer for $62 million in Apple stock in March 2001. Powerschool is the leading provider of web-based student information systems for K-12 schools and school districts. It’s online software gives school administrators and teachers the ability to easily and cost-effectively manage student records and gives parents real-time access to track their children’s progress. |
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SkyDisc Acquired by Skymall Inc for $2.3 million of SkyMall common stock in October 1999. Disc Publishing’s “SkyDisc” is an interactive CD-ROM targeted to the business traveler that integrates highquality print, broadcast and online media designed to provide a mix of topics that entertain, inform and enhance the business travelers’ life. Every other month a new “issue” of SkyDisc is available free in airline seatback pockets to more than 400,000 SkyWest Airlines passengers. |
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Serus LLC Acquired by Netopia, Inc for $3 million in cash and 409,556 shares of common stock in December 1998. Serus LLC, developer of Java-based web site development and web page editing technologies including its “SplashSite” web site builder. |
While I’m sad to see my brands go, I’m excited to see the companies that they helped to gain enough attention to get acquired.
Sad to see your brand get swallowed up, but awesome that it was bought for a high price tag.