5 years ago, a look back at logo trends

We’ve long passed the half-way point of 2009 (only 4 months left), and I was curious at how trends predicted for this year in logo design were panning out. After looking at an article on LogoLounge.com talking about 2009 Logo trends, I noticed links back to their previous years trend predictions. So I clicked on 2004 (5 years ago) and looked through the samples.

Surprised to see many of these past trends are still current, I thought, ‘I should blog this’. So here’s the first part in my series of logo trends from the past. Are these concept still current or just that, trends of the past? Old is new?

2004 Logo Trends from LogoLounge

Glassine Sample Glassine
Glass-like or crystal-capped
Bubbles Sample Bubbles
Representing motion, clean and refreshing
Dialog Sample Dialog Boxes
Word balloons and speech bubbles
Substitutions Sample Substitutions
Swapping letters for other font elements
Letter Bars Sample Letter Bars
Stripes of a different color
Implied Sample Implied
Letting the user get involved with the design by telling part of the story
Universal People Example Universal People
Giving a meaningless symbol meaning
Handmade Example Handmade
The antithesis to computer-rendered design
Arm Sight Example Arm Sight
Human-like figure with arms up
Human Nature Example Human Nature
Human and environmental concerns
Cave Rings Example Cave Rings
Control of chaos through consecutive circles
Particle Fields Particle Fields
Grid or repeating dots
Prism Example Prism
Greater use of translucency, colors
Mezzotint Example Mezzotint
Handcrafted, non-corporate, textured look

How big is glassine these days? And did the handmade look ever go anywhere?

All of this content was summarized from Logolounge.com. For many more samples, and better explanations (with credit who created the logos) visit their 2004 Logo Trends page.

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