5 years ago, a look back at logo trends
We’ve long passed the half-way point of 2009 (only 4 months left), and I was curious at how trends predicted for this year in logo design were panning out. After looking at an article on LogoLounge.com talking about 2009 Logo trends, I noticed links back to their previous years trend predictions. So I clicked on 2004 (5 years ago) and looked through the samples.
Surprised to see many of these past trends are still current, I thought, ‘I should blog this’. So here’s the first part in my series of logo trends from the past. Are these concept still current or just that, trends of the past? Old is new?
2004 Logo Trends from LogoLounge
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Glassine Glass-like or crystal-capped |
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Bubbles Representing motion, clean and refreshing |
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Dialog Boxes Word balloons and speech bubbles |
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Substitutions Swapping letters for other font elements |
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Letter Bars Stripes of a different color |
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Implied Letting the user get involved with the design by telling part of the story |
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Universal People Giving a meaningless symbol meaning |
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Handmade The antithesis to computer-rendered design |
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Arm Sight Human-like figure with arms up |
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Human Nature Human and environmental concerns |
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Cave Rings Control of chaos through consecutive circles |
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Particle Fields Grid or repeating dots |
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Prism Greater use of translucency, colors |
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Mezzotint Handcrafted, non-corporate, textured look |
How big is glassine these days? And did the handmade look ever go anywhere?
All of this content was summarized from Logolounge.com. For many more samples, and better explanations (with credit who created the logos) visit their 2004 Logo Trends page.













