Daily Brad, the blog

Back in early April of 2001 I went out with Morgan Lynch. I had known Morgan from when I worked at Studeo and he worked at Insurquote and used Studeo’s graphic design services. Morgan had this idea for a company that would design logos on a fixed budget and fixed time frame. I remember thinking that the market already had a couple players, and as an occasional freelance designer myself, I wondered how could he do it? And then I saw his business plan. It was flawless. He asked me if I would come up with a couple sketches for his logo, the company’s name was Logoworks.

I watched Morgan as he grew Logoworks from its small office on Mountain Way Drive with 1 employee to the office on Center Street near the freeway with a couple employees to their current location in the Center 7 Building in Lindon. It has been quite a ride I’m sure. The company has not been immune to controversy with some Internet discussions claiming their designers “borrow” from other logos because of “sweat shop” payment for their services. They respond to these claims the way a business should and move on. The growth and the creations of Logoworks has been phenomenal, and they’ve produced some fabulous creative.

What made me think of Logoworks and Morgan tonight was I ran across the original sketches I put together for his first Logoworks logo. I didn’t come up with the winning concept that they eventually used, but back then I remember thinking it was funny that I was designing the logo for the logo designing company. Oh, and by the way, the criteria for the initial logo was he wanted a very “simple” concept… nothing too highbrow or overly business-ey. Something almost “cheesy” in it’s literal depiction of quick and easy logo design. Enjoy a blast from the past. (These are dated April of 2001.)

Here were a couple of my favorites taken from those pages:

Little factory concept:

Fresh ideas concept - bulb from the “w”

Zipper/gears concept:

This entry was posted on Thursday, December 14th, 2006 at 11:05 pm and is filed under Logos and Branding, My Portfolio, Utah Graphic Design. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.