In a feature article from connect magazine, there was a story about a new Salt Lake City Utah based promotion agency called MINDWISE. It took me a couple searches to find their website, which currently isn’t built out, though the article says they have officially opened for business and “…already engineered a slew of promotions locally and is in talks with various companies to handle upcoming events, promotions and sponsorships next year.”
I’ve never heard of a group calling themselves specifically a “Promotions Agency” before, though many other types of agencies seem to generate unique promotional items for their clients. MINDWISE’s home page describes them like this:
…MINDWISE helps companies increase revenue and brand experience through channels such as face to face marketing, sampling, events, promotions, sponsorships, partnerships, sales support and other tactics. WISE tactics-MIND blowing results.
The article in connect even goes so far to say that promotion agencies have industry-wide revenues topping 5 Billion dollars. Since the company will not provide any design, creative, media placement or other services typically handled by advertising agencies or in-house advertising departments, the question is what will they do? The article continues lists a few examples:
…face-to-face marketing, sampling, event marketing, promotions, sponsorships, partnerships, sales promotions and other guerrilla strategies.
So naturally, I got curious about “Promotion Agencies” and did a few online searches. Several of the searches landed me at PROMO Magazine, which seems to be an industry publication for such agencies. After clicking through a few links and reading a couple case studies, I have a much clearer picture of what a promotion agency is and does. If you’re curious to learn more about what a Promotion Agency does, visit PROMO’s Campaign Showcase page and read about some unique promotions.
Congratulations on your launch MINDWISE!
Its nice to see some proactive research on the Promotions Business. Its definitely a unique industry. Thanks for your comments. By the way, we finally have a first run of our website up and running.
Feel free to contact me at grant@mindwiseonline.com
Best of luck to all of you,
Grant