Daily Brad, the blog

Here’s a logo I recently completed. I can’t talk much about the company or what they do as yet (since it’s a bit of a new product that’s got to be kept under wraps) but it has something to do with producing unique CD-R and DVD-R products. The name of the company is “Therty Brand”, and since there was an odd spelling for a common word, I wanted to somehow put emphasis on the “e”. Since they also dealt with CD-R and DVD-R products, I wanted to use that as part of the concept without making it too trite or silly. Here’s what I came up with:

I chose a bright blue to keep it fresh, but I’m working on adding a rusty orange to the pallet (and maybe a chocolate brown - though the blue and chocolate thing is kinda trendy right now…)

The concept I came up with was a very simple text treatment centered in a circle of color that represents the CD or DVD Media product. Without being to obvious, the “e” at the center makes the center of the media. Smallest possible use of this logo may separate the “blue dot” from the text treatment… but I still haven’t settled there.

Thoughts? Comments?

This entry was posted on Monday, November 27th, 2006 at 7:10 pm and is filed under Brad McCall designer, Branding, My Portfolio. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.