Archive for October, 2006

Are Designers Allowed to Hate Junk Direct Mail?

October 19, 2006
By Brad McCall

So I come home tonight and visit my mailbox. What do I find under my 1 letter, and 1 bill? That’s right, a stack of junk mail. “Have you seen me?” shows a face of a missing child on one side of the card, sponsored by a happy steam cleaner pictured on the back....
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When Product Placement Goes Bad

October 14, 2006
By Brad McCall

Think about the movies you saw that you’ve seen in the past. Okay so think about Spiderman, Austin Powers, and James Bond for examples, what do they have in common? Time’s up. Did you know that these movies made millions of dollars even before they were ever released? How you ask? It’s called product...
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Posted in Around the Web, Logos and Branding | Comments Off

User Experience Should be a goodexperience(.com)

October 13, 2006
By Brad McCall

So I use to be religious about reading Mark Hurst’s emailed newsletter about creating good user experiences, but through my last several email changes I lost the link to his site, and forgot what the name of his website was. (You’d think that goodexperience.com would not be a hard one to remember.) But looking...
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How Does an In-House Designer Stay Creative?

October 12, 2006
By Brad McCall

Calling all in-house designers! Yeah you, I need your advice. Following my illustrious one year stint as a freelance designer (a fantastic year that was proceeded by nearly 3 years of agency work) I went to work for MyComputer.com as their one (and only) designer. No, I hadn’t read the book about being an...
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Creative Worksheet – Getting the Download From the Client

October 12, 2006
By Brad McCall

When I partnered with some friends to create a small agency back in 1999 called Gear Media, I found that many download meetings with our clients would end up being stretched out and repetative. I found that the same questions were asked over and over again, and it ended up being a waste of...
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See the Font Before You Buy It at Veer

October 10, 2006
By Brad McCall
See the Font Before You Buy It at Veer

Have you ever heard of Flont? If you’ve bought type from Veer you have. Most of the font companies these days have a nifty tool that allows you to see the type you want in the font they’re selling, but Flont from Veer takes it one step further. In order to use the tool,...
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Are You a Naive Designer? Top 10 Client Lies

October 10, 2006
By Brad McCall

Here’s a handy little tip for all you freelancers out there. I ran across this article from a link on Performancing.com and had a good laugh, since most of these I’ve heard before in my freelancing days. NEVER believe them… they may literally have good expectations when they tell these lies, but it’s not...
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The Commodore 64 – My First Computer

October 9, 2006
By Brad McCall

So I happened upon a few YouTube commercials for the Commodore 64, my first computer. Here’s one of them: I was 11 or 12 when we first got my Commodore. My mom had saved for months to purchase it and then still ended up putting it on a payment plan from a local department...
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Posted in Around the Web, Computers and Software | Comments Off

AIGA Event – Brian Collins: Ogilvy & Mather

October 5, 2006
By Brad McCall

So my friend Tyrone Gibson, who’s one of those designer-types that lives and breaths good design, sent me an email this week inviting me to an AIGA event that he’s involved with. Here’s the sum-up: Brian Collins will be coming to Salt Lake and BYU on THU October 26 to discuss “How Design Can...
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Brad McCall, designer – Beginnings of the Brand

October 5, 2006
By Brad McCall
Brad McCall, designer – Beginnings of the Bra<s>n</s>d

So the year was 2000 and we had just launched into a new decade (and a new millenium) without too many Y2K headaches. Remember the Y2K buzz? I remember watching the news before that New Years Night and airports around the world were nearly empty for fears that planes would start crashing into each...
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