Is This a Broken User Experience?
So in my blog the other day I mentioned thisisbroken.com - Mark Hurst’s blog showing broken user experiences sent in by readers of his goodexperience.com newsletter. So today I ran across my own broken experience, something that made me say, hu? In response to my submission to the thisisbroken website, I got an automated email that said “I get 40 to 50 entries per week and only have time to post 5 to 7 entries a week. This means that your post may not make it on the site.”
Let PR work for you
I always take a chance during the day to read the most popular news on Yahoo News, and found an article that had an interesting thing in it that seemed “broken” from a PR point-of-view. A WISCONSIN man visiting a state park took home the ultimate souvenir: a 5.47-carat canary diamond from Crater of Diamonds State Park in Murfreesboro, ARKANSAS.
After reading the article, I clicked on the image, which showed the actual diamond next to a US Quarter for size comparison.
(AP Photo)
Notice that the quarter was the Wisconsin state version (where the man was from), rather than Arkansas version where the stone was found. After seeing the image, I thought to myself, “now where was that state park?” and had to check the article again for the answer - Arkansas.
So I thought, maybe Arkansas doesn’t have its quarter out yet, so I checked, and what do you know? In the center of the Arkansas quarter released in 2003 is prominently pictured a diamond. The United State’s Mint says “Visitors to Arkansas can search Crater of Diamonds State Park for precious gems including, of course, diamonds.” in talking about its choice for this diamond illustration on the quarter.
So in fact, the picture seemed a bit confusing. Don’t you think?